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Cali Pet Salons

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Who: Cali Pet Salons

At Cali Pets, grooming is their passion and art form. They believe in creating a fun and relaxed environment for pets, offering cage-free grooming as well as a few comfy kennels for those who aren’t as social. In addition to offering both show-quality and pet-styled grooming, their Stylists are also Pet CPR Certified and AKC Safety Certified, ensuring that your pet is left in the best hands possible.


  • Branding Strategy
  • Brand Positioning
  • Audience Identification
  • Competitive Analysis
  • Value Proposition Development
  • Journey Mapping
  • Content Strategy
  • Website Development


Using their end goal to provide the utmost of care to both the client and their pets as the foundation of their messaging, we were able to design a new visual identity that was appealing to pet owners while conveying their message that a pet’s wellbeing is at the heart of what they do.